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Private Banking Platform
Applied Skill Set:
· Design strategy
· Research
· Concept design
· UX Design
· Business strategy
· User validation
· Prototyping
Project Team:
UX & Creative Director - Perry Chan
Co-UX Lead - Christo Allegra
Copy Director - Susan Phuvasikul
Art Directior - Taylor Moody
Visual Designer - Ola Olusoga
UX Designer - Julie Gitlan
Background
The private banking firm and McKinsey brought Sapient/Nitro to help with five aspects of private banking initiative; 1. Design Research & Validation, 2. Concept development, 3. UX Design, 4. UI Pattern Library, 5. Prototype Development
Unmet Need
· Financial tools for an increasing mobile clientele
· Ability of relationship managers to forge more personal and customized engagements with their clients
· Seamless, anytime, anywhere communication video and message channels
· An extensible platform for the future